Pay Per Click Advertising

Grow Your Business with PPC Campaigns for Guaranteed ROI

Drive targeted traffic, boost conversions, and achieve your business goals with our results-driven PPC strategies.

We have promoted 350+ brands around the globe

Unlock Success with Our Proven PPC Campaign Process

While organic reach can help you build your brand, enterprises looking for targeted ways to quickly and efficiently promote their products and services need to utilize pay per click advertisement. Our team of PPC consultants can help you launch high performance PPC campaigns.

Our Purpose

Cliffex digital marketing consultants place strong emphasis on customized offerings, client relationships and consistently deliver successful results, offering value, cost savings, and the highest return on investment. We will become a partner and an extension of your team by gaining an understanding of your market and goals.

Our versatile repertoire and consistent results stand testament to our experience and quality of digital marketing services. Reach out to us today to learn more about how our services can help your business.

Boost your revenue with PPC marketing for display, search, and social ads

Ready to unlock your online marketing potential?

Our data-driven PPC campaign management services offer valuable and actionable insights for brand recognition and sales.

Click-through Rate


Conversion Rate



John | E-commerce Store Owner

John | E-commerce Store Owner

“The PPC digital marketing services we received for our e-commerce store exceeded our expectations.”

Some Of Our Key Clients

Our PPC management agency delivers full service pay per click marketing based on our years of experience with digital marketing services.

285% Boost in conversions for an e-commerce brand

Maximize online sales and improve ad performance for an e-commerce brand with intense competition and budget limitations.

Decrease in Cost Per Conversion

Click-Through Rate (CTR)

400% Surge in lead generation for a B2B startup

Generate quality leads and enhance brand visibility for a B2B tech startup entering a competitive market with limited brand recognition.


Decrease in Cost Per Lead (CPL)


Increase in Conversion Rate (CR)

175% Rise in app installs for a mobile gaming company

Drive app installations and increase user acquisition for a mobile gaming company in a crowded market with low app discoverability.


Decrease in Cost Per Install (CPI)


Average Session Duration

Experience Pay Per Action Advertising

Enjoy various benefits of PPC campaigns in display, search engine, and social media marketing to increase traffic through optimized ads and get more conversions.

Targeted audience

You can target specific demographics, interests, and behaviors.

Measurable results

PPC advertising provides data on impressions, clicks, conversions, and ROI.

Quick results

PPC advertising can drive traffic and generate leads quickly compared to SEO.

Controlled Budget

You can set a budget and bid for keywords to control costs.

Brand visibility

PPC advertising helps to increase brand awareness and reach new audiences.


PPC campaigns can be modified and optimized based on performance data.

Pay-Per-Click Marketing Services By Experts

We help you create compelling and fine tuned online ads that generate meaningful returns on your investment.

Keyword Research & Analysis

Experts in our PPC advertising company use tools to analyze your customers’ search patterns and anticipate keywords that will be entered by your audience. We determine target keywords and sort them based on relevance to your industry, the number of searches and your competition. 

Landing Page Optimization

Our content specialists generate impactful headlines, use effective keywords, produce appealing content, and place prominent calls-to-action on your landing pages. Experts in our PPC agency combines the best of SEO and PPC to encourage internet users to perform your desired action.

PPC Management

Experts in our pay-per-click agency build instant, targeted, and useful traffic to your landing pages. Our pay-per-click management firm performs keyword research and analysis, channel planning, PPC campaign initiation, monitoring, and A/B testing of pay-per-click ads to get the best ROI. 

Paid Search Advertising

Engage our paid search agency’s PPC services and conquer search results on popular search platforms like Google, Yahoo and Bing. Our paid search experts enhance your ad targeting approach, identify profitable keywords, establish PPC bidding tactics, and monitor your return on investment.

Ads A/B Split Testing

We compare your existing ad campaigns to gauge their effectiveness. We experiment with various versions of your page components, such as layout, image, headline, and call-to-action, to determine which pay-per-click advertisement version will deliver the highest results and best ROI for you. 

Conversion Rate Optimization

For best results, you need to reach customers at the right time and at the right place to guide them towards making a purchase. Experts in our PPC agency create pay-per-click advertisements and associated user-friendly lead capture forms to elevate your quality score and conversion rate. 

Bing & Google Ads Management

You need to be available on every platform to interact with your ideal customers on various search engines to increase your website traffic and online earnings. Our PPC experts conduct comprehensive PPC assessments to guarantee your offerings reach your desired customer segments. 

Social Media Advertising

Use pay-per-click advertising services to increase brand awareness, presence and reduce marketing expenses with the use of social media platforms like Facebook, Twitter, Instagram and TikTok. Our pay-per-click experts analyze your target customer to expand your reach and engagement.

Remarketing Campaigns

Reach visitor cohorts and achieve cost-effective outcomes from remarketing with our PPC services. Experts in our PPC management company identify your past successful campaigns, designs remarketing ads, and reaches out to website visitors who have already shown buying intent. 

Amazon PPC

PPC experts at Cliffex execute Amazon PPC campaigns with perfection. We optimizes keyword match types and negative keywords, organizes your Amazon PPC campaigns by product category, and adjusts your ad budget to reach potential buyers and, increase sales of your product on Amazon. 

→ Let’s strategize your PPC campaigns workflow and increase this years' ROI

Generate More Online Revenue With Good Quality Score

At Cliffex, we generate eye catching and useful ads for the best Quality Score. A great Quality Score helps you reach in front of right target audience before your competition. This is one of the many ways our deep PPC consulting knowledge helps our clients.

Best PPC Consulting for Data Driven Marketing Decisions

A trustworthy internet marketing firm like Cliffex can assist you in customer journey insights, monitoring competition, and designing effective marketing strategies for higher chances of capturing leads and converting them into sales. 

Extra precision saves money and drives growth

A true win-win situation — you won’t waste money advertising to the wrong audience, and leads will enjoy ads that cater to their unique needs and interests. The extra precision afforded by goal specific target advertising allows you to save money and drive business growth.

Remarketing strategy and implementation

Our experience with implementing remarketing and strategy campaigns helps you re-engage and convert more customers. For a complete overview of our paid advertising plans and pricing contact our consultant.

Client testimonials

Discover the success stories and feedback from our satisfied clients who have partnered with Cliffex for services.

Boost your traffic, increase sales, and get profitable ROI with PPC services

benefits of investing in PPC advertising services with Cliffex
Why Cliffex?

Expert Lead PPC Campaign Management

Experience expert PPC management with unwavering dedication to enhance your online ad performance through constant tracking, PPC insights via analytics, and monitoring campaign data to influence immediate action.

Team of PPC Specialists

At Cliffex, you get immediate access to a team of certified PPC experts, PPC consultants, content specialists, and ad designers with years of experience in creating, developing, and managing PPC campaigns of all budgets and providing value with ROI.

Constant Measurement & Reporting

As a pay-per-click marketing company, we customize campaign summaries via Google Analytics results, keyword positions, and general campaign effectiveness. Our PPC management team also generates PPC reports for monitoring of your campaign.

Transparent PPC Strategy

During our initial PPC campaign onboarding meeting, we assess existing analytics, KPIs, marketing goals, objectives, and current campaign performance to offer data-supported suggestions. This is continued for continued PPC campaign success. 

Localised PPC

We structure PPC campaign by ad group, location, customize callout extensions and website links, and develop personalized ad content. Our PPC management company enables you to target audience in different geographies with localized ads.

Driven by Data and PPC Audit

Experts in our PPC company conduct thorough PPC audits to identify potential issues, tweak your strategy and boost campaign efficiency. Our paid search experts assess your KPIs, account structure, remarketing methods, and analytics.

Pay-Per-Click FAQ's

Find the answers to Frequently Asked Questions about our services

What is a PPC agency and what services do they provide?

A PPC agency, also known as a Pay-Per-Click agency, is a company that specializes in managing and optimizing Pay-Per-Click advertising campaigns for businesses.

PPC advertising is a form of online advertising where advertisers pay a fee each time their ad is clicked. PPC agencies like Cliffex provide a range of services to help businesses achieve their advertising goals, including:

  1. Campaign Strategy: PPC agencies develop a comprehensive strategy tailored to the client’s objectives, target audience, and budget. They analyze the market, competitor landscape, and conduct keyword research to identify the most effective advertising opportunities.

  2. Ad Creation and Management: PPC agencies create compelling ad copy and design visually appealing ads that drive clicks and conversions. They optimize the ads for relevant keywords, test different variations, and monitor performance to make data-driven adjustments.

  3. Bid Management: Effective bid management is crucial in PPC advertising to ensure optimal ad placement and cost efficiency. PPC agencies continuously monitor bid prices, adjust bidding strategies, and allocate budgets to maximize return on investment (ROI).

Important information:

  • PPC agencies specialize in managing and optimizing Pay-Per-Click advertising campaigns.
  • They provide services such as campaign strategy, ad creation and management, and bid management.
  • Their goal is to drive clicks, conversions, and maximize ROI for their clients.
What are the benefits of hiring a PPC agency?

Hiring a PPC agency like Cliffex can offer numerous benefits for businesses looking to leverage the power of online advertising. Some key advantages include:

  1. Expertise and Experience: PPC agencies have specialized knowledge and experience in managing PPC campaigns across various industries. They stay updated with the latest trends, strategies, and tools, allowing them to optimize campaigns effectively and drive better results.

  2. Time and Resource Savings: Managing PPC campaigns requires continuous monitoring, optimization, and analysis. By outsourcing this task to a PPC agency, businesses can save time and allocate their resources to other core activities, while still benefiting from professional campaign management.

  3. Cost Efficiency: PPC agencies are skilled in optimizing ad campaigns to maximize the return on investment. They know how to allocate budgets effectively, refine targeting, and optimize ad copy and landing pages to improve conversion rates. This results in cost-efficient campaigns and better overall performance.

How do I budget for my PPC campaigns?

To budget for your PPC campaigns, start by determining your advertising goals and the expected return on investment (ROI). Set a budget that aligns with your goals and ensure it’s sustainable for the length of your campaign. Determine your cost-per-click (CPC) by researching keywords and industry benchmarks. Use this information to calculate how many clicks you need to reach your goals and what you can afford to pay per click. Continuously monitor and adjust your budget based on the performance of your campaigns to ensure you’re getting the most out of your advertising spend.

How do PPC agencies measure the success of a campaign?

PPC agencies use various metrics and key performance indicators (KPIs) to measure the success of a campaign. These include:

  1. Click-Through Rate (CTR): CTR measures the percentage of people who clicked on an ad after seeing it. A higher CTR indicates that the ad is compelling and relevant to the target audience.

  2. Conversion Rate: Conversion rate measures the percentage of users who took a desired action after clicking on an ad, such as making a purchase, filling out a form, or subscribing to a newsletter. A higher conversion rate indicates that the campaign is effectively driving user actions and generating desired outcomes.

  3. Return on Ad Spend (ROAS): ROAS is a metric that calculates the revenue generated for every dollar spent on advertising. It helps determine the profitability of a campaign and allows for effective budget allocation.

  4. Cost per Acquisition (CPA): CPA measures the average cost incurred to acquire a new customer or lead. Lower CPA values indicate better campaign efficiency and cost-effectiveness.

  5. Quality Score: At Cliffex, we value Quality Score as a metric used in platforms like Google Ads that assesses the relevance and quality of ads, keywords, and landing pages. A higher Quality Score can lead to better ad rankings and lower costs.

  6. Return on Investment (ROI): ROI is a comprehensive measure that considers the overall revenue and costs associated with a campaign. It helps evaluate the profitability of the advertising investment and determines the success of the campaign.

How do PPC agencies optimize ad campaigns for better performance?

PPC agencies like Cliffex employ various optimization techniques to improve the performance of ad campaigns and maximize the return on investment. Here are some key optimization strategies:

  1. Ad Copy Optimization: PPC agencies continuously test and refine ad copy to enhance its relevance, clickability, and conversion potential. They experiment with different variations, including headlines, descriptions, and calls-to-action, to identify the most effective combinations.

  2. Landing Page Optimization: Agencies ensure that the landing pages users are directed to after clicking on ads are optimized for conversions. They analyze user behavior, perform A/B testing, and make improvements to elements like layout, messaging, forms, and overall user experience.

  3. Bid Management and Budget Allocation: Effective bid management is crucial to optimize campaign performance. PPC agencies monitor bid prices, adjust bidding strategies, and allocate budgets based on data-driven insights. This helps them maximize ad visibility, maintain a competitive

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