Shopify e-commerce website for a D2C guilt-free snacks brand from New York

Our Shopify experts designed and developed an interactive e-commerce website with custom bundle offerings for a D2C guilt-free snacks company from New York. The brand offers guilt-free snacks that are high in protein, low in carbs, and keto-friendly. As a direct-to-customer brand, a Shopify website with customizable delivery bundles at checkout was an ideal way for the brand to provide most value to its users.

Client

D2C Brand

Country

USA

Industry

E-commerce

Solution

Shopify website design and development
Services

Shopify website design and development services

Technology

Shopify, Liquid, Website Design, Website Development

Client - Rapidly growing D2C brand helped by a very smart entrepreneur

Headquartered in New York, the D2C brand has quickly amassed good fan-following on social media due to its tasty offerings. The brand offered guilt-free snacks that are high in protein, low in carbs, and keto-friendly. Customers can enjoy the taste and crunch of their favorite childhood snacks, such as candy, cookies, and cereal, with the convenience of eating anytime and anywhere. Being a direct-to-customer brand, most of the sales happened via e-commerce from their own website or via online retailers like Amazon.

Challenge - Customizable product bundles at checkout

Being a direct to customer brand, it was crucial for the brand to offer customizable product bundle experience to its customers at checkout. This not only elevated their purchase experience but also allowed dynamic subscription pricing based on customer needs. This was easier said than done. Shopify does not provide out-of-the-box solution that allows cusomters to create their own product bundles for subscriptions.

Solution - Shopify e-commerce website with customizable checkout experience

Shopify: We built and delivered the website in Shopify- a leading out-of-the-box e-commerce solution used by the best brands in the world. While it lacks in flexibility, it makes up for it by being easier to setup and start selling.

Liquid Development: Shopify has limitations as far as customizations go. This is where its development language -Liquid comes into play. Our developers created custom Shopify code that allowed customers to create their own product bundles at checkout.

Engaging Interface: For a young D2C brand, we used a lot of images and videos to showcase its youth-fullness. Our design team used a lot of overlaps, bright colors, trendy fonts and the interesting packaging to showcase various flavors and packages.

Reviews: Customer reviews are crucial for every direct to customer brand. Our client had a lot of social media following and great reviews from customers from all walks of life. We highlighted all reviews and brought more success to the brand!

Results - Unique checkout experience and sales!

The new website had a great impact on the brand and its image. It gave customers another avenue to create their own product bundle subscriptions from the comfort of their home.  Sales increased exponentially from the website and it got  referral customers as well.

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