Promoting Ireland's Event Management Firm with Focus on Cocktail Parties

Who doesn’t like cocktail parties? We know no one organizes them better than our client- a popular event management firm from Ireland that specializes in organizing cocktail parties across Europe! Our digital marketing team used strategic organic search engine optimization to target niche keywords and made sure that our client keeps getting enquiries organically via their website. Our efforts in brand building made our client stood out from the rest in their industry.

Client

Event Management Company

Country

Ireland

Industry

Restaurants

Solution

Organic SEO strategy to capture niche market
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Services

Search engine optimization, Content strategy, Link building and guest posting

Technology

Google Search, WordPress

The Client - Leading event planning company specialized in high-end cocktail parties and bartending services

Our client is a premier event planning company from Ireland specializing in high-end cocktail parties and bartending services. They are renowned for their meticulous attention to detail, curated cocktail creations and expert bartending services. They elevate any social event or gatherings into memorable experiences for their clients. This is why they are popular not only within Ireland but across Europe.

Challenge - Grow and stand out from the rest

The client’s biggest challenge was to stand out from other event management companies offering similar services. Client (and we) had a feeling, that because they specialize ONLY in cocktail parties, they should be able to stand out from other companies providing many different event services. Moreover, the client lacked in their business a comprehensive online presence strategy. This includes an optimized website, consistent and engaging social media presence and effective use of visual content to showcase their high-end cocktail parties and bartending.

Solution - Strategic SEO with brand building

Keyword Research: By targeting the relevant keywords of the business that can rank up well on the search engine is essential for business to grow in the long run.
Creating Engaging Content: By developing fresh and informative content and engaging content that can enhance user experience as well as user engagement. This can contain blogs posts and informative sections of the website.
Off Page SEO: It is important to ensure that the website is mobile and user friendly and backlinks should be there to rank well the particular site.
Creative Images: Creative images attract the attention of customers and thereby enhance more user engagement.

Result - 110% growth in purchases, 247% increase in referral traffic from customers!

Our strategic SEO increased online visibility and ennquiries across the board, resulting in more business opportunnities and business growth.
  • We experienced a growth of 222% website visitors. This growth signifies that more visitors visited the website leading to business exposure. Not only user traffic, but the enhanced user engagement sessions also increased up to 179% shows a positive trajectory of the business.
  • We increased direct traffic by 136% indicating successful efforts of SEO and this growth is an example that targeting the right keywords, understanding the business needs can help in increasing the market share.
  • We saw a remarkable growth of 400% in referral traffic which clearly indicates customer recognition towards the brand. It suggests that people are trusting the brand and relying upon its services/products.
  • Strategic planning led to a remarkable 165% growth in purchases, showcasing the effectiveness of the digital marketing strategy.
  • After targeting the right keywords, we climbed the search engine rankings and achieved first positions within five months. The results show for themselves!
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