Promoting a Popular Chain of Family Restaurants in India
The restaurant chain known for its rich and exquisite Indian cuisine gives wonderful dining experiences to its customers across India with a legacy of over 60 years, operating across 15 locations in major big cities. Our social media marketing team helped increase brand mentions, and recall value across 3 locations in India. At one of the new locations, we grew social media followers by 80%. In another location, social media account engagement grew by 255% within a few months of launch of our social media marketing campaigns.
Client
Chain of Family Restaurants
Country
India
Industry
Restaurants
Solution
Social media marketing for brand promotion and recall
Services
Social media marketing services, Social media strategy, Graphic and content creation
Technology
Facebook, Instagram
The Client - Fine dining chain of restaurants
Our client owns a popular chain of family restaurants across more than 15 locations in India. With a legacy of more than 60 years, the restaurant wanted to launch 3 new locations and looking to gain good social media following.
Challenge - Grow with digital!
Restaurants today look for opportunities of new growth via social media. Social media allow customers to become fans while promoting the brand through their own social media channels. Their digital presence was lacking and therefore creating an impact on youngsters or a foodie was not very possible. Our client recognized the need for social media optimization and hence connecting with potential customers and to build a stronger relationship with their customers.
Solution - Strategic SMO approach
It is important to understand the company and its product that require SMO. As a social media marketing company, it is important for us to understand the business landscape of the client. After doing the initial research, we had done extensive research on market factors and their biggest competitors. We crafted the comprehensive strategy of SMO. This was done for three locations in India – Indore, Bahadurgarh, and Ghaziabad.
- Growing their followers base– It was important to create a strong base of followers on key platforms like facebook, Instagram & GMB (Google My Business) to maximize the reach.
- Increase Brand awareness– By SMO, we can increase brand awareness by targeting the customers.
- Optimization through social media– By using creative images, catchy captions and descriptive hashtags , creating an impact on the people to follow the social media page.
Result - Rapid growth in social media conversations
This restaurant chain’s success story proves that strategic social media optimization is a powerful tool for any brand, even in the competitive world of fine dining. By focusing on the high quality content, creative images, audience engagement and strategic partnership, we were able to connect with food lovers across 3 locations. As there were many competitors who already captured that market, we tried to enter into that space and create a market position of our own.
When this page came to us, it had close to 30 followers but after our social media optimization there has been an increase of 43.6% in one month. The social media pages of the client reached 267 followers and counting. The growth of followers through post reels to enhance user engagement through creative ways has increased through our efforts. We strategically used social media platforms to gain visibility in the competitive space.
Through the data, it can be observed that the user engagement has increased by a whopping 255% from the last month indicating good results in optimization.
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