Promoting London’s Award Winning Italian Restaurant
Providing world class Italian gastronomy and mixology experience, the award winning restaurant has two locations in the UK and one Wine Yard where they provide a unique wine tasting experience. Our complete digital marketing service strategically boosts the traffic and provides significant business growth over time. Through optimization of content, backlinks, guest posts and enhancing user experience on the website, we have achieved impressive results in both organic search and paid campaigns.
Client
Award Winning Restaurant
Country
United Kingdom
Industry
Restaurants
Solution
Complete digital marketing services for best rOI and results
Services
Search engine optimization, Pay per click services, Social media marketing, Content strategy, Link building and guest posting
Technology
Google Search, Facebook, Instagram
The Client - An award winning restaurant that provides authentic Italian gastronomic and mixology experience
Our client, is an authentic Italian restaurant started in Camden Town, UK where people will feel at home. With a friendly environment and real Italian food they opened another restaurant in King’s Cross to give London a taste of Southern Italy. Addition of a Wine Yard also provides guests with a unique experience.
Challenge - Make an already popular and iconic restaurant even more popular? Challenge accepted!
Our client was looking for growth and new patronage to grow existing 2 locations and the additional new Wine Yard offering wine tastings. Being an award winning, and iconic restaurant the client was seeing good organic growth but it was gradual and wasn’t meeting his expectations of growth. This is where our digital marketing team and expertise became useful.
Solution - A 360 degree digital marketing approach
Search Engine Optimization: We built and executed SEO strategy with keywords for maximum impact.
Content Strategy: Our content marketing team provided on brand content that resonated with our audience.
Social Media Marketing: We attracted and engaged with our social media audience via high quality photographs and offers.
Pay Per Click Advertising: With our relentless campaign optimization we achieved best ROAS across all networks.
Google My Business: We increased local reach for enquiries and reservations with best in class GMB optimization..
Link Building & Guest Posting: We forged meaningful connections and guest posting opportunities.
Result - 12.5% growth in reservations!
When digital marketing is used strategically, it not only boosts the traffic but leads to a significant growth in the business. With our overall efforts, the client was able to see 12.5% growth in reservations!
- Our efforts provided Organic Search results of almost 27% growth in the users. This growth signifies that more visitors visited our page which lead to business exposure.
- High conversion rate of almost 113% percent means more traffic convertig to actual sales.
- Referrals saw remarkable growth of 66.96% which clearly indicates customer recognition towards the brand. It suggests that people are trusting the brand and happy with the services!
- Increased reservations/enquiries up by 7.69%!
- Conversions increased to whooping 162.5% showing extreme good results due to strategic planning
- Reservations also increased to almost 163% showing good signs in growth of business.
- Paid Ads traffic increased by 15% and organic traffic increased by 27%. Conversion rate also increased up to 134%. This shows increased visibility that leads to more traffic and user engagement on the website.
- Using strategic SEO- after targeting the right keywords , we climbed the search engine rankings and therefore achieved first positions in almost five keywords. It unlocks the doors of business and leads to growth of business.
You must be logged in to post a comment.