Promoting an American Style Burger Chain in Australia

With 16 locations across Australia, our client was looking to replicate the success of their offline stores, online as well. Our experienced digital marketing experts helped the client expand their online presence and grow online just as they grew their locations. With our Search Engine Optimization strategy, we primed them for success. Our keyword strategy set them up for success and with our content strategy and off page optimizations, they saw a huge growth in organic traffic and reaped the benefits in return. 

Client

Chain of Burger Joints

Country

Australia

Industry

Restaurants

Solution

SEO strategy grow in a niche market
Services

Search engine optimization, Content strategy, Link building and guest posting

Technology

Google Search, WordPress

The Client - A fast growing chain of American style burgers from Australia

Our client is a chain of fast growing chain of American style burgers from Australia. The client was seeing good growth and success offline. The burger chain really got popular for their own twisted sense of humor. Their logo of an inverted clown personified this even more! Customers were really loving their burgers and giving good reviews, but this success was not replicated online. 

Challenge - Online growth that keeps up with their offline success

Imagine a burger outlet serving up delicious creations of burgers but struggling to be seen online. They yearned to attract new customers and establish themselves as a local favorite, but their online presence was non-existent.They found themselves struggling in the face of increasing competition from larger chains and online delivery platforms. We believed that SEO was the key to unlock their true potential. With a strategic SEO plan and a good execution, we ennsured them success.

Solution - Strategic SEO with brand building

Keyword Research: By targeting the relevant keywords related to burger joints we can rank up on the search engines and assist on long term growth of the client. We strategically picked the keywords whose difficulty level was low and the search volume was high.

 

Creating Engaging Content: By developing fresh and informative content and engaging content for the burger joint we tried to enhance customer experience as well as engagement with the client. We created blogs, posts and informative sections on the website.

Off Page SEO: We ensured that the clients’ website is mobile and user friendly and used backlinks to rank well. Backlinks from useful food review websites helped us gain a lot of traffic.

Creative Images: We hand picked the creative images related to burger joints with American style burgers to attract the attention of the customers and thereby enhance more customer engagement.

 

Result - Mouthwatering organic growth!

With our strategic SEO, we increased the monthly customer traffic on the website multi-fold!

  • As it can be seen from the data, there is a whopping growth of 4,289 website visitors from 3rd month of engagement. Another 7,149 website visitor traffic almost a year after we started working with the client. This growth signifies that more visitors visited this page and it leads to business exposure. We can clearly see the results after taking services from us, how effectively organic traffic has been increased in a year
  • In the month of October 2023, we have seen a peak in traffic by 1700 website visitors. The growth over the period of months can be visible from the above chart. Every passing month, a clear growth in traffic can be seen, leading to an increase of numbers of potential customers due to significant rise in website visibility. 
  • By using strategic SEO- after targeting the right keywords, we climbed the search engine rankings and therefore achieved first positions in almost seven keywords. It unlocks the doors of business and leads to growth of business.
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