Search Engine Optimization for Success of Sunglass Retailer from Miami
Our digital marketing team helped a popular sunglasses retailer from Miami with great search engine optimization results for their e-commerce website! In a span of just 3 months, we were able to deliver 80% growth in web traffic and more than 50% growth in traffic from social media channels. Increased number of visitors on the e-commerce website meant more potential customers, increased sales and positive reviews for the company.
Client
Sunglasses Retailer
Country
USA
Industry
Retail
Solution
Search Engine Optimization
Services
UI/UX Consulting, Product Strategy, Web Application Development, Cloud Engineering
Technology
React.js, Node.js, NoSQL, AWS
Client - Visionary on a mission to transform the way healthcare professionals manage and promote their practice
Ou client, based in Miami, Florida, is a company which specializes in selling all kinds of sunglasses. They have polarized sunglasses and lenses for every face, every age, every identity. The top-notch quality and competitive pricing makes them a prime example in the eyewear industry. Their gender-neutral collection of sunglasses embraced inclusivity and empowered individuals to express their unique style through sun protection.
Challenge - Bring new visitors to the e-commerce website while promoting the brand online
As an eyewear company specialized in sunglasses and polarized lenses, our client was struggling to attract online customers. They were having a visually appealing website but lacked web visibility and branding which resulted in low online sales. The website lacked fresh content and then failed to engage the potential customers. The keywords were not up to the mark to be able to rank in their competitive industry. Their industry had a lot of competition. There are many big players who are doing digital marketing so users have those names in their subconscious minds. To create brand awareness and rank well in this industry, brooklets came to us for the solution of their problems.
Solution - Well thought, SEO strategy!
First of all, it was important to understand the company and its product that requires SEO. As a dedicated company, it is important for us to understand the mindset of the client towards its business. After doing the initial research, we had done extensive research on market factors and their biggest competitors. We crafted the comprehensive strategy of SEO and executed it to perfection.
Secondly, optimization of content which can enhance user engagement as potential customers should be interested in reading the content, ultimately chances of leads converting to business.
We built and promoted creative and captivating graphics on the website and outside. That lead to enhanced user experience leading to user engagement.
We built and executed an on-page and off-page SEO strategy which includes creating backlinks that increases the rankings and traffic in the long run.
Results - 80% increase in website traffic!
It can be observed from our effort, that when search engine optimization is used strategically, it not only boosts the traffic but leads to a significant growth in the business over a period of time. Through optimization of content, creating backlinks and enhancing user experience, we are able to achieve impressive results in both organic search and user generation. By implementing a comprehensive approach, we can help our client to grow and achieve their online marketing goals.
In the above image, it can be seen that there is excellent growth of 80.29% in the span of three months which shows that by using the extensive strategy, overall traffic for the website was increased and it will lead to growth of business.
Organic Social – A remarkable growth of 55.43% can be seen in these three months by targeting the relevant keywords. This demonstrates how SEO can drive growth of business. It indicates that our efforts towards this are driving the brands social recognition in the right direction.
Views and Event Count- Views have increased by a whopping 78.8% and event count has been increased by 125.03% which shows the role of SEO in developing the business and converting leads into potential customers. It improves brand awareness.
This is user engagement analysis on different words or links of the website. Both the graph shows the increased number of visitors which also indicates the number of potential customers and ultimately leads to increased sales. This increases the chance of positive reviews in favor of the company.
Acquisition overview- This graph shows that because of our optimization and marketing efforts, we are able to attract new customers. The percentage of new users is approximately 84% which solidify position in marketplace
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