Promoting Eco-Tourism with Boutique Hotel and Tennis Camp in Jamaica

Our digital marketing team worked with and provided good results to a Jamaican hotel and tennis camp built amidst rolling forests of Jamaica. The hotel has a rich cultural heritage and promotes eco-tourism to tourists. Our team worked on search engine optimization, social media optimization, and on/off page optimization for the benefit of clients’ business resulting in 270% increase in the organic traffic to the website.

Client

Boutique Hotel and Tennis Camp

Country

Jamaica

Industry

Hotels & Restaurants

Solution

Organic SEO strategy to capture niche market
Services

Search engine optimization, Content strategy, Link building and guest posting

Technology

Google Search, WordPress

The Client - One of a kind boutique hotel and tennis camp

Nestled amidst the rolling forest of Jamaica, our Client runs a 15-room boutique hotel which provides unique charm and personalized service. This unique property-while a hidden gem, provides unique eco-tourism opportunities to its guests. Guests get to experience the vibrant local culture, community spirit, and relish daily-picked vegetables, coconut water, organic sugarcane juice, and freshly harvested fruits from their gardens. Being away from the busy tourist spots, while being a novelty also hurts business when it does not get enough promotion online.

Challenge - Promoting a 'hidden gem'

Our clients’ wanted to get more business but lacked the resources for large-scale digital advertising. Their website, being their sole presence online, was outdated and invisible to search engines. This made it nearly impossible for potential clients/guests searching for their “keywords” to discover the hotel. We understood their requirements and with our expertise in SEO we crafted a unique strategy for them to get wider audience. Now they have become one of the top hotels in Jamaica in their niche.

Solution - Strategic SEO with brand building

Keyword Research: We identified relevant keywords that guests were using to search for hotels in Jamaica and integrated them into the website content and page title.

Social Media Optimization: We crafter strategic content calendar and launch campaigns for the hotel to increase its followers and reach.

Off Page SEO: It is important to ensure that the website is mobile and user friendly and backlinks should be there to rank well the particular site.
Link Building: We built high-quality backlinks to their website from relevant travel blogs, local publications and industry websites.

Result - 270% increase in organic website traffic!

By strategically implementing SEO ad SMO Plan, the online visibility of the hotel increased well. It attracted more customers and hence the business was increased as the ultimate goal.
  • We registered a whopping growth of 270% in the organic growth of website visitors. This growth signifies that more visitors visited this page and it leads to business exposure. Not only traffic, but the enhanced user engagement time that increased up to 156.1% shows a positive trajectory of the business. This solidifies their position in the market.
  • Almost 225% growth was achieved in direct traffic to the website indicating successful efforts of SEO and SMO and this growth is an example that targeting the right keywords, understanding the business needs can help in increasing the market share.
  • We saw another increase by almost 1340% in organic social traffic. This shows increased visibility that leads to more traffic on the boutique hotel’s website and enhanced guest engagement. It indicates that our efforts towards this are driving the campaign in the right direction.
  • This is user engagement analysis of the website shows between 226% to 362% growth in these numbers which ultimately leads to user engagement.
  • After targeting the right keywords, we climbed the search engine rankings. We achieved first positions within five months and saw significant as well as consistent improvements in other keywords. The results show for themselves!
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