Kroo Sports
Kroo Sports is a gamified sports fan engagement app.
Brief
Create a unique and rewarding gaming experience for North American sports fans that utilizes news, trivia, betting and fantasy sports components.
Solution
We built an app (iOS, Android), website, and an administration portal that controlles all aspects of the sports news, trivia, betting, and fantasy
Work
- Branding
- App Development
- Web Development
- Product Management & Strategy
Brand - Bold and energetic
Based on the target audience, we went for a high energy branding that incites excitement for sports.
Design Strategy
We wanted to provide a gamified experience. Interface was minimalist and consistent throughout the app. The website was much more promotional in character and Administration portal was kept functional and straight forward. Client (representing the audience) approved the wireframes and provided insights we could use to create Mockups.
Delivered
- User Research
- Wireframes
- Mockups
Work
- UI Design
- UX Research
- Iconography
- Colors & Typography
Development Strategy
We recognised early in our user research and feasibility studies that Kroo Sports will heavily depend on 3rd party integrations for data. It was crucial that our platforms did not become a hurdle when integrating. We went ahead with native app development with Swift and Java for iOS and Android. Kroo Sports relied heavily on notifications to promote its features (Daily Games and announcements). We wrote custom libraries to provide extended real-time notification capabilities.
PHP and Node.js were selected for developing the Website and Administration portal. We used Amazon AWS for cloud deployment with elastic on-demand scaling of resources as needed.
Delivered
- Native iOS App
- Native Android App
- Website & Administration Portal
Development Stack
- iOS Xcode - Swift
- Android Studio - Java
- Laravel - PHP
- Node.js - PHP
- Amazon AWS - Nginx, Redis
