Eating your favorite food with friends and families in the comforts of your home offer solace of mind, when you want to get away from the busy schedules of your work-life.
A few years back, people used to go out for shopping and dining. The restaurants were all doing business well. There were only a few apps delivering grocery items and some food apps.
The first online food order was a pizza from Pizza Hut in 1994. It was only in 2003 when major pizza chains started building mobile applications and conducted 20 to 30% of business online.
Then came Zomato, but it started in the initial years as a review portal for restaurants. Zomato has evolved into a business model that has inspired generations of online food ordering app development.
Cliffex, is one of the leading Food Delivery App Development Company in the USA. It builds custom, cost-effective food delivery app solutions, aligned as per your business requirements.
In this post, we will provide insights on the reasons for developing an on-demand food delivery app development.
Here are some of the reasons to build an app.
Some Reasons For Building a Food Ordering App
1 – Growing Market
As said by McKinsey, the worldwide market for food delivery stands at 83 billion pounds, which comes to nearly 1% of the total food market and 4% of food sold through fast-food chains and restaurants.
Moreover, in the words of Morgan Stanley, the potential market size for food delivery is $210 billion and has a current worth of $30 billion.
Takeaway: It is the right opportunity for you to invest in building a food ordering app.
2 – High Demand
As per eMarketer research, by 2020, 44 million US smartphone users will use third-party food delivery apps. It is an increase of 6 million when compared to 2019. By 2023, the number of US consumers using food delivery apps will be 60 million people, and that comprises 23% of smartphone users.
The above data only proves the high demand for food delivery services. However, ways to attract new users for your ordering app are:
Extend Special Offers
Use special offers such as gifts, quizzes and holiday discounts to make the users check the app – at regular intervals. Acquire new customers with time-limited offers.
Advertising your app through various channels is one of the best ways for app marketing. Build a presence on various social media platforms and make use of referral programs and inbound marketing.
Collaborate with Retailers
When building an app for the various restaurants, there is a need to collaborate with various restaurants.
Takeaway: The app must provide offers on various cuisines for various restaurants.
3 – Apps Preferred Over Websites
85% of users prefer to use mobile apps over websites. The food ordering industry is not an exception. The mobile apps help to acquire users with some of the following ways:
- Location-based deals
- Loyalty and referral programs
- Increase sales across various demographics
Mobile apps use beacon technologies for sending push notifications to potential clients. Boost your business by expediting decision-making.
Loyalty and Referral Programs
Use loyalty programs to send push notifications to loyal customers. Offer incentives for referring friends and families.
Increase Sales across Various Demographics
Increase sales for the app across demographics but driven more towards the millennials.
Encourage the users to review the app in a ranking or review site. Send push notifications asking for reviews.
Takeaway: User reviews and loyalty and referral programs contribute towards the preference of mobile apps over websites.
4 – Understanding the Target Audience
It is of extreme importance to understand the target audience for the marketing strategy of the mobile app. You need information on demographics, location, lifestyles and interests of the potential customers for creating a buyer persona. An in-depth understanding of buyer persona helps in the following:
- Create Messages
- Create Communication Channels
- Create a Content Marketing Strategy
Developing a niche market for your product is essential for more prominent brands. Millennials or the younger generation of people are the ones who are most likely to use these apps.
Takeaway: Understanding the target audience accurately- enables a steady flow of orders for your app.
5 – Earning Revenue
There are no compulsions when ordering over mobile apps. The user has options to explore the menu items and order more than ordering in a restaurant or over phone calls.
Takeaway: The users have no pressure to order when using the mobile app.
The rise in the number of smartphone devices has led to the popularity of mobile apps over websites for online food delivery. Out of the multiple reasons for creating a mobile app for ordering, enhanced demand from consumers and expanding market size are some of these reasons.
So, if you have a brilliant idea of on-demand food delivery app development, then reach out to the expert team of designers and developers at Cliffex.